SWIMINISTA Founder Andréa Bernholtz shares how to ‘make every day Earth Day’ by building a strong brand around planet-first values that support the next generation.
LAGUNA BEACH, Calif. (January 5th, 2020): As the fashion design/manufacturing landscape shifts toward a steadfast focus on environmental impact, SWIMINISTA Founder Andréa Bernholtz stands out as an example of modern entrepreneurship at its best. The Rock & Republic Co-Founder and serial mompreneur is pioneering a better swimwear experience, complete with fully adjustable, personalized fits in sizes A-DD that offer ultra-flattering support for every unique body. What’s more, the brand’s mindful production methods help to reduce the industry’s carbon footprint, resulting in a consciously crafted product that shoppers can feel great about. This Earth Day, Bernholtz shares her proactive approach to building a business that prioritizes the future of our planet all year long.
“‘Earth Day is everyday’ should be the motto for all entrepreneurs across every industry in 2021,” says Bernholtz. “The best way to maintain a strong focus on environmental impact is to create a sustainable model from the ground-up, built around eco-friendly values that support a thriving future for our next generation.”
No longer is profitability the primary goal of enterprise, although Bernholtz certainly proves with SWIMINISTA that healthy success and a healthy planet can go hand in hand. In fact, sustainability is fast becoming a central concern for most shoppers (about 70%) of all demographics. Here’s how Bernholtz leads the way in powerfully reinforcing this positive trend:
Allow a natural passion for the planet to align with production. Bernholtz learned from a young age to treat the earth with respect, recycling and picking up litter long before it was “cool.” She then brought these planet-first values to Rock & Republic, partnering with an organization that recycled fabric remnants and reduced manufacturing waste. Today, these same core beliefs drive her luxury swimwear brand.
Take a great idea and make it sustainable. Honest conversations with friends inspired Bernholtz to go in search of the perfect supportive swimsuit… and eventually build it herself. Then, she took a great idea one step further, using recycled luxury Italian fabric in every SWIMINISTA design. Made from post-consumer plastic bottles retrieved from the world’s oceans, this ultra-soft material is a truly sustainable take on modern swimwear.
Keep a steadfast focus on the future. Thanks to her 8-year old daughter, Bernholtz is compelled to consider the long term impact of her actions. Involving her daughter in the design process - particularly with the brand’s latest Mommy and Me collection - as well as in the community beach cleanups she helps to organize, Bernholtz seeks to embrace and support the powerful voice of today’s youth destined to become tomorrow’s leaders.
Shop the all-new SWIMINISTA Mommy and Me girls’ collection, offering little fashionistas maximum style for all-day play (available to ship January 2021), along with a complete line of eco-conscious, luxury swimwear for women at SWIMINISTA.com. Also, discover an eco-friendly, luxury collection of machine-washable, multi-purpose masks made from recycled Italian fabric and designed to be worn three ways: as a face mask, a neck scarf, or headband ($22 each). Standard shipping is always free anywhere in the US on orders over $100, or enjoy an $8 standard flat rate on orders under $100. Next-day and two-day options are also available. Follow @SWIMINISTA on Instagram for style ideas, new releases, and brand updates. SWIMINISTA: Meet your new favorite suit… finally!
From Rock & Republic Co-Founder Andréa Bernholtz comes SWIMINISTA, an all-new collection of comfortable, ultra-chic swimwear made from luxury recycled fabrics and featuring adjustable, personalized fits in sizes A-DD. In an effort to give women the confidence to celebrate their own bodies while reducing the swim industry’s impact on the planet, SWIMINISTA relies on high-quality fabric made from post-consumer plastics to create sexy, supportive pieces made for movement. Using the SWIMINISTA personalized fit guide, shoppers can select their ideal style and enter details about their jeans and bra sizes to easily find the right suit to complement their unique body. Through the company’s discrete “Try At Home” option, shoppers can choose a selection of suits to try, decide which to keep and send back the rest. Discover the new era of eco-conscious, supportive swimwear in the SWIMINISTA online shop, along with care tips and updates on the company’s efforts to give back, both globally and locally. Shop the SWIMINISTA collection exclusively at SWIMINISTA.com and follow on Instagram @SWIMINISTA for style ideas, new releases, and brand updates.