Everyone's body is built differently, which makes it hard for consumers to find pieces of clothing that fit just right. It's necessarily a problem with brands, it's just difficult to order or make a variety of clothing in every size possible and still be able to make a profit.
One Online swimsuit brand was created to help solve this problem. Each swimsuit has different adjustability components to help fit in one area without being too small or large in another area. "Even though I love the halter look, I don’t like the way it fits on the neck, so I created a few halter styles with adjustability so nothing will ever pull on the neck.” Andrea Bernholtz founder of SWIMINISTA, said.
About Independent Retailer:
Independent Retailer is the nation’s leading trade magazine for wholesale buyers and distributors. Featuring award-winning content specific to both brick and mortar and online resellers, IR covers the entire spectrum of buyer needs. With profiles on wholesale suppliers, new product trends, vital business and financial news, advice on management, marketing, and security, IR is a one-stop-shop for industry news and product sourcing.