As seen on Hollywood Life | Couture Meets Eco-Conscious Swimwear
Posted by Andrea Bernholtz on November 22, 2020
Couture Meets Eco-Conscious Swimwear in an All-New SWIMINISTA Collection Featuring Iconic Prints From The House of Christian Lacroix
SWIMINISTA founder Andréa Bernholtzannounces a collaboration with The House of Christian Lacroix, the iconic brand known for shaping global fashion
This fall, SWIMINISTA is taking The House of Christian Lacroix’s iconic prints from the catwalk to the cabana in an all-new collaborative collection of swimwear. Designed by Rock & Republic co-founder and serial mom-preneur Andréa Bernholtz, the SWIMINISTA line of comfortable, supportive swimwear features eco-luxury Italian recycled fabrics in adjustable, personalized fits in sizes A-DD. Now, the eco-conscious brand teams up with one of the biggest names in fashion to develop a haute couture-inspired swim line built to suit every unique body.
“I have always admired The House of Christian Lacroix,” says Bernholtz. “The brand’s bold designs and prints have long been a favorite of mine – they caught my eye back in 2000 at Paris Fashion week, the first catwalk show I ever attended. It’s truly surreal for me to collaborate with one of my dream designers in launching The House of Christian Lacroix X SWIMINISTA Collection.”
“Partnering with Andréa and SWIMINISTA on an upscale beachwear collection was a natural choice for us,” says Nicolas Topiol, Chief Executive Officer of the House of Christian Lacroix. “Our relationship with Andréa extends back to her innovative work on the Rock & Republic line. Now, her unique approach to swimwear with SWIMINISTA provides a wonderful opportunity to combine her inclusive shapes with our rich prints.”
Known for his vibrant and colorful approach, Lacroix’s characteristic prints and pieces have helped to shape global couture, interior design, and fashion culture. Their designs are theatrically inspired, described as “unexpected,” “opulent,” and “exuberant.” Influenced by history and world culture, The House of Christian Lacroix brings an artistic flair to everyday pieces with trademark elegance and sophistication. The House of Christian Lacroix collections Women’s apparel, fashion accessories, home furnishings, tabletop and lifestyle products.
Bernholtz initially connected with The House of Christian Lacroix in her role as Co-founder and President at Rock & Republic, the infamous denim brand. When she discovered that they were open to collaborations, she flew to Paris to propose a partnership with SWIMINISTA. The collection will go live this October, debuting two new prints on eight chic, eco-friendly silhouettes with plans to add more in January 2021. Each piece will feature SWIMINISTA’s characteristic adjustable elements and incredible support, in addition to sexy, elongated bottoms with ruching for an ultra-flattering fit.
Shop the SWIMINISTA line of eco-conscious, comfortably supportive swimwear online, complete with care tips and essential accessories like the Multi-Purpose Three-Way Mask/ Scarf/ Headband. Choose the “Try At Home” option to explore all your favorite styles in comfort and privacy, decide which to keep, and send back the rest. Standard shipping is always free anywhere in the US on orders over $100, or enjoy an $8 standard flat rate on orders under $100. Next-day and two-day options are also available. Learn more about the revolutionary and philanthropic SWIMINISTA brand and shop the collection exclusively at SWIMINISTA.com. Follow on Instagram @SWIMINISTA for style ideas, new releases, and brand updates. SWIMINISTA: Meet your new favorite suit… finally!